Last updated: 9 June 2026
1. Introduction
This Cookie Policy explains how SmokeOverlay.com uses cookies, pixels, local storage, server-side tracking and similar technologies.
This policy should be read together with our Privacy Policy, which explains more generally how we process personal data.
For visitors from the European Economic Area, the United Kingdom and Switzerland, optional analytics, UX analytics, advertising, session replay and marketing technologies are intended to run according to the visitor’s cookie consent choices.
For visitors from known non-EU/EEA/UK/Swiss regions, and where permitted by applicable law, we may use a regional default tracking mode where analytics and advertising technologies may be enabled by default, unless applicable local law requires a different approach or the visitor opts out where such an option is available.
If a visitor’s region or consent status cannot be determined reliably, we aim to apply the more protective consent-first mode for optional tracking.
2. What Are Cookies and Similar Technologies?
Cookies are small text files placed on your device by a website. They help websites work correctly, remember preferences, keep carts and checkout sessions functional, support customer accounts, deliver digital products, keep page variants consistent, measure performance, prevent fraud and support advertising measurement.
We may also use similar technologies, including pixels, tags, scripts, local storage, session storage, server-side conversion tracking, embedded content technologies, video delivery technologies, page testing technologies and consent records.
3. Categories of Technologies We Use
| Category | Purpose | Consent required? |
|---|---|---|
| Necessary technologies | Website operation, checkout, cart, customer account login, order processing, security, fraud prevention, anti-spam protection, consent management, hosting infrastructure, backups and product delivery. | No, where strictly necessary. |
| Functional technologies | Remembering preferences, preserving selected checkout fields temporarily, showing local currency estimates, applying regional privacy settings, supporting video playback, selecting subtitle/language settings, keeping page variants consistent during internal page tests and improving basic website functionality. | Usually no, where used only for functionality. Consent may be requested where required. |
| Analytics technologies | Measuring website traffic, performance, page views, events, funnels and general website usage. | Yes, where required. |
| UX analytics and session replay | Understanding user interaction, clicks, scrolling, heatmaps, navigation flow and checkout/user experience issues. | Yes, where required. |
| Marketing and advertising technologies | Measuring advertising performance, conversions, retargeting, audience creation and campaign optimization. | Yes, where required. |
| Embedded content and external media technologies | Displaying, enabling or delivering videos, tutorials, product demonstrations or other external media. | Consent may be required depending on the provider and purpose. Technical video delivery used only for playback, product delivery or basic functionality may be treated as necessary or functional. |
4. Necessary Cookies and Website Operation
Some cookies and similar technologies are necessary for our website to work correctly. These may be used for cart and checkout functionality, order processing, customer account access, login sessions, password reset or account activation, security, fraud prevention, spam protection, consent management, page caching, product delivery, hosting infrastructure, backups and basic website operation.
We may also use first-party functional, security or ecommerce support cookies and browser storage to apply the correct consent settings, protect the website, support checkout functionality, keep page variants consistent and enable conversion measurement according to applicable consent preferences.
Without these technologies, some parts of the website may not work correctly.
5. Customer Account, Download Access and Product Delivery
After purchase, we may create or support a customer account so that customers can access purchased digital products, order information, download links, tutorial materials and related customer support.
Necessary or functional cookies, session storage or similar technologies may be used to keep you logged in, protect your account session, support account activation or password reset, display order information, provide download access and deliver purchased content.
These technologies are used to provide the service you requested, protect the account area and deliver digital products. They are not used for advertising tracking.
6. Product Demonstration Videos, Tutorials and Video Delivery
Our website may include product demonstration videos, free tutorial/freebie videos and purchased tutorial videos. These videos may be used to show how our products work, help you use our products, or deliver tutorial content after purchase.
We may use a video hosting and content delivery provider to load, secure and play videos. This may involve technical technologies or logs needed for video playback, subtitle or language settings, service security, troubleshooting, bandwidth or service usage measurement and delivery of free or purchased tutorial content.
Where video delivery is used only for technical playback, subtitle/language functionality, service security, bandwidth measurement, troubleshooting or delivery of purchased content, it may be treated as necessary or functional rather than advertising tracking.
We do not use technical video delivery technologies for cross-site advertising profiling unless this is separately stated and used according to your consent preferences where consent is required.
7. Page Variant Testing
We may use first-party functional cookies to keep page variants consistent during internal page or A/B tests. This helps ensure that the same visitor sees the same version of a page during the test period and prevents duplicate counting of basic views or conversions.
These cookies may store a random or pseudonymous visitor identifier, the assigned page variant and limited view or conversion flags. The testing system is intended to store only aggregated counters, such as daily views, unique visits and conversions per variant.
These technologies are used for website functionality, page consistency and basic aggregated performance measurement. They are not used for cross-site tracking, advertising profiling or remarketing.
8. Temporary Checkout Field Preservation
We may use browser-based local storage or similar browser storage to temporarily preserve selected checkout form entries. This may include fields such as first name, last name, email address, company name, VAT number and phone number.
The purpose is to prevent loss of checkout data if you leave the checkout page, refresh the page or return later before completing the purchase.
This data is stored on your device, is not used for advertising tracking, and is not intentionally shared with third parties for marketing purposes. It is intended to be retained for a limited period, typically up to 24 hours, unless your browser or device settings clear it earlier.
You can remove this data by clearing your browser cache, cookies, local storage or site data for SmokeOverlay.com.
9. Approximate Location and Local Currency Display
We may use your IP address or country information to estimate your approximate location. This may be used to display an estimated price in a local currency, improve website functionality, apply regional website settings or support security and fraud-prevention features.
This may involve country information provided by our website infrastructure and, where needed, third-party IP geolocation services. We may also use exchange rate data to calculate estimated local currency amounts.
Local currency display is for convenience only. The final checkout currency, taxes and final price are confirmed at checkout by our payment provider.
10. Analytics and Website Improvement
We use or may use analytics tools to understand how visitors use our website, which pages perform well, where visitors come from, and how our checkout and product pages can be improved.
These tools may include Google Analytics, Google tags, product analytics tools or similar analytics technologies.
Analytics technologies may process technical data such as IP address, browser and device data, page views, referrer, timestamps, events, approximate location and interaction data.
Where consent is required, analytics technologies are loaded only according to your consent preferences.
11. UX Analytics, Heatmaps and Session Replay
We use or may use UX analytics tools to understand how visitors interact with our website. This may include heatmaps, click tracking, scroll tracking, navigation flow and session replay.
Where possible, we configure these tools to minimize personal data collection and to mask or exclude sensitive fields, including checkout fields, payment fields, names, email addresses, addresses and similar personal input fields.
Where consent is required, UX analytics and session replay technologies are loaded only according to your consent preferences.
12. Advertising, Pixels and Server-Side Conversion Tracking
We use or may use advertising technologies to measure conversions, optimize campaigns, build audiences, retarget visitors and show relevant ads.
These technologies may include Google advertising tools, Meta advertising tools, TikTok advertising tools, consent-mode signals, pixels and server-side conversion tracking.
Advertising technologies may process technical and event data such as IP address, user agent, browser and device data, page views, product views, add-to-cart events, checkout events, purchase events, click IDs, cookie IDs, hashed identifiers where used, approximate location, timestamps, referrer data and campaign data.
Some advertising measurement may be supported through server-side or backend integrations, such as conversion APIs or events APIs. These integrations may send relevant event data from our website infrastructure to advertising platforms, according to applicable consent preferences and platform settings.
Where consent is required, advertising pixels and server-side conversion tracking are used according to your consent preferences.
13. Email and Campaign Tracking
We use or may use email marketing tools for newsletters, free resources, product updates and promotional emails.
Email tools may use tracking technologies to measure email opens, clicks, campaign performance, subscription status and unsubscribe activity.
Where legally required, email open and click tracking is used only with consent or in accordance with applicable email marketing rules.
14. Anti-Spam, Security, Hosting and Fraud Prevention
We use or may use security, anti-spam, hosting, infrastructure and fraud-prevention tools to protect and operate our website, checkout, customer accounts, forms, comments, reviews and user interactions.
These tools may use cookies, logs or similar technologies to process technical data such as IP address, user agent, referrer, timestamps, form metadata, spam-check results, security logs and temporary anti-spam or security identifiers.
These technologies are generally used for website operation, hosting, security, spam prevention, fraud prevention and abuse prevention.
15. Backups and Website Recovery
We use or may use backup and recovery tools to help protect website data, maintain business continuity and restore the website if needed.
Backup tools may process copies of website data, configuration files, order-related records, customer records, plugin settings or other data necessary for website recovery and continuity.
These technologies are used for security, continuity, recovery and legal or operational protection. We do not use backups for advertising tracking.
16. Embedded Content and External Media
Our website may include embedded content from third-party websites, such as videos or other external content.
Embedded content from third-party websites may behave as if you visited that third-party website directly. These third parties may collect data about you, use cookies, embed additional tracking and monitor your interaction with the embedded content.
Where required, embedded third-party content is blocked until you give the relevant consent through our cookie banner or content placeholder.
Some videos may be delivered through a video hosting or CDN provider as part of product demonstrations, free resources or purchased tutorial content. Where such video delivery is used only for technical playback, subtitle/language functionality, service security, bandwidth measurement, troubleshooting or delivery of purchased content, it may be treated as necessary or functional rather than advertising tracking.
17. Examples of Services and Technologies
Depending on the current website configuration and your region or consent choices, we use or may use the following services, cookies, pixels, browser storage and similar technologies. Cookie names and technical identifiers may change over time when our website, plugins or third-party providers are updated.
| Service / Technology | Category | Purpose | Consent required? |
|---|---|---|---|
| Consent management and regional privacy settings | Necessary / Functional | Stores consent choices and applies the correct regional cookie and tracking settings. | No, where necessary for consent management or regional privacy settings. |
| WooCommerce / WordPress | Necessary / Functional | Website operation, cart, checkout, customer account, login/session functionality, product delivery, download access and basic website features. | No, where strictly necessary. |
| Payment provider | Necessary / Payment | Payment processing, tax handling, invoicing, fraud prevention and checkout support. | No, where necessary for purchase and payment processing. |
| Customer account and product access technologies | Necessary / Functional | Account access, password reset or activation, order information, download links, tutorial access and delivery of purchased digital content. | No, where necessary to provide account access or purchased content. |
| Video hosting and CDN provider | Necessary / Functional / Embedded media | Product demonstration videos, free tutorial/freebie videos, purchased tutorial videos, secure video playback, subtitle/language settings, bandwidth or service usage measurement, troubleshooting and service logs. | No, where used only for technical playback, functionality or delivery of requested/purchased content. Consent may be required where used for optional analytics, marketing or third-party tracking. |
| First-party page variant testing | Functional / Website functionality | Keeps page variants consistent during internal page or A/B tests and counts aggregated views or conversions per variant. | No, where used only for page consistency, basic functionality and aggregated non-advertising measurement. Consent may be required if used for advertising, profiling or tracking beyond this purpose. |
| Ecommerce tracking support | Functional / Marketing support | Supports ecommerce event handling, consent-aware tracking setup, conversion measurement and related technical processing. | Optional tracking and advertising use depends on applicable consent preferences. |
| Security, anti-spam and bot-protection tools | Necessary / Security / Anti-spam | Spam prevention, bot detection, abuse prevention, form protection, security monitoring and website protection. | No, where necessary for website security and abuse prevention. |
| Infrastructure, performance and security services | Security / Performance / Functional | Security, bot protection, caching, performance, traffic routing, security filtering, approximate country detection, regional settings and page functionality. | No, where used for security, performance or functionality. |
| Google Analytics / Google tags | Analytics | Traffic measurement, website performance, events, conversions and campaign performance. | Yes, where required. |
| Google Ads / Google Consent Mode | Advertising / Consent signalling | Ad performance measurement, remarketing, conversion tracking, campaign optimization and transmission of consent signals to Google services. | Yes, where required. |
| Meta advertising tools | Advertising | Conversion measurement, retargeting, audience creation, campaign optimization and server-side conversion tracking for Meta Ads. | Yes, where required. |
| TikTok advertising tools | Advertising | Conversion measurement, retargeting, audience creation, advertising measurement and campaign optimization for TikTok Ads. | Yes, where required. |
| Product analytics tools | Analytics / Product analytics | Event tracking, funnels, product analytics and website improvement. | Yes, where required. |
| UX analytics and session replay tools | UX analytics / Session replay | Heatmaps, scroll tracking, click tracking, session replay and UX improvement. | Yes, where required. |
| Website builder and layout tools | Functional | Supports website layout functionality, content rendering and basic website presentation. | No, where used only for necessary website presentation. Consent may be required where used for statistics or testing beyond strictly necessary functionality. |
| Product widgets or recommendation widgets | Functional / Marketing | Supports product widgets, recently viewed product features, product recommendations or related promotional content. | Yes, where used for marketing, recommendations or tracking beyond necessary functionality. |
| Approximate location and local currency tools | Functional | Approximate country lookup, regional privacy mode and estimated local currency display. | No, where used only for functionality and regional settings. |
| Hosting, backups and recovery tools | Necessary / Security / Infrastructure | Hosting, server infrastructure, website backup creation, backup storage and website recovery. | No, where necessary for website operation, security, continuity or recovery. |
| Email marketing tools | Email / Marketing | Newsletter delivery, email campaigns, lead magnets, email performance and unsubscribe handling. | Consent or applicable email marketing rules. |
| Embedded content providers | Embedded content | Displaying embedded videos or other external content. | Yes, where required. |
18. Managing Your Cookie Preferences
Where a cookie banner is shown, you can choose whether to accept or reject optional cookies and similar technologies. You can also manage categories of consent where this option is available.
You can withdraw or change your consent at any time through the cookie settings available on our website.
You can also restrict, delete or block cookies through your browser settings. If you block necessary cookies, some website features may not work correctly.
19. Browser Controls
Most browsers allow you to delete cookies, block cookies, limit tracking technologies or configure privacy settings. The exact options depend on your browser and device.
Please note that browser settings may not block all server-side tracking or all third-party technologies, and some website functionality may be affected if cookies or storage are disabled.
20. Changes to This Cookie Policy
We may update this Cookie Policy from time to time, for example when we change our tools, service providers, website configuration, customer account functionality, video delivery setup, page testing setup, tracking setup, legal obligations or business processes.
The latest version will always be available on this page.
21. Contact
If you have questions about this Cookie Policy or how we use cookies and similar technologies, contact us at:
Jan Oplt
Email: info@smokeoverlay.com
Website: SmokeOverlay.com
If you are located in the Czech Republic or the EU, you may also contact the Czech supervisory authority:
Úřad pro ochranu osobních údajů
Website: uoou.gov.cz